If ranking highly with Google is important to your business, here are some basics to follow when designing a website.
For the novice, Search engine optimization, or SEO, is the technique of publishing information and building links that makes search engines rank your website high in the organic search results. As more and more companies are seeking these desirable high ranks, SEO consultants are getting rich. No disrespect to SEO consultants, but these guys are not rocket scientists, just ordinary guys who understand how search engines work, and how to make them rank sites high.