So, you think you know Google. Of course, it's the most popular search engine on the Web, but it's so much more, writes author Greg Holden in his new book, 'Go Google.' It's a powerful business tool as well, with a host of applications that can help your company get an Internet presence, communicate, share information, sell products, analyze Web traffic and more.In 'Go Google,' Holden offers a comprehensive and savvy guide to the search engine and its numerous applications. He presents a practical approach to using Google business tools to improve your communication and marketing efforts.
In fact, Holden spoon-feeds you the steps:
* When you need to enhance your website, consult Google Page Creator, Google Analytics and Google Checkout.
* If your company is lacking in communication (within or without), consider Google Talk, Google SMS and Google Groups.
* Companies looking to expand their customer base can market themselves using Google AdWords, AdSense and Google directory placement.
* Organizations seeking to publicize themselves through business blogs should give Blogger a try.
The 343-page soft cover is filled with screenshots, notes and plenty of practical instructions. It offers an index and three appendices, such as Other Online Tools for Your Office. Holden also clarifies the concepts behind such features as Google Local, Google News and Google Alerts.
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